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Privacy Policy

Intellectual property rights
Other than specific third party rights (whether intellectual property rights or other rights) the entire content of the webpages (including logos, distinctive marks, photographs, text and all files in general) is the intellectual and industrial property of AlphaB2b and is protected by the relevant provisions of Greek, European Community and international law.
That content may not be traded, copied, amended, reproduced, broadcast, or transmitted or distributed in whole or in part in any manner by any user. Every user is entitled to individually store a single copy of part of the content of the webpages for strictly personal use without deleting the indications of origin.

Third party products and/or services which may appear on the website pages are the intellectual and industrial property of third parties who bear the relevant responsibility for their content and the services and/or products.

User obligations
Users agree, accept and consent that they will use the webpages in a lawful and appropriate manner, and among other things are subject to the legislation on the transfer of data from Greece to Member States of the European Union and third parties. Consequently, users agree that they will not use the website for the following purposes (this list being indicative and not exhaustive):

To cause harm to minors.

To transmit or obtain access to content which:

Violates any third party rights (e.g. intellectual and industrial property rights)

Affronts third parties (e.g. slander, racist comments)

Scontrary to law, morality or business usages

Invades the privacy or undermines the civil and social rights of third parties in any manner.

To mislead anyone about the origin of the webpage content, to cause harm in any manner to the reputation of AlphaB2b or third parties, to put at risk the security of AlphaB2b’s network, to prevent any user from accessing the webpages, or to bypass AlphaB2b’s authentication checks

To install and market in any manner any type of unsolicited or unauthorised advertising or spam, chain letters, pyramid systems or any other form of unwanted promotional material and to install and promote advertising without AlphaB2b’s written consent.

To install, market and/or provide content which contains computer viruses or any other electronic code, files or programs designed to interfere with, destroy or limit the functionality of any software or telecommunications equipment or to prevent other users from using webpages.

Not to disclose their or third party information containing personal data of users or third parties or real time conversations (chats, message boards) or when any webpage service which allows for more than two users to communicate with each other is being used.

In all cases where the webpages are used in an illegal manner or contrary to these terms and conditions of use, users shall be obliged to compensate AlphaB2b for any direct and consequential loss. Failure by AlphaB2b to exercise its rights deriving from these Terms & Conditions shall not entail a waiver of those rights.

Disclaimer for third party hyperlinks
AlphaB2b may refer to third party webpages on the internet on its own website,, AlphaB2b clearly declares that it has no influence over the design and content of such hyperlinks

Any reference to or links to other sites has been provided for your convenience and AlphaB2b is not liable for the content, products or services provided (advertising or sales) on those sites.

Personal data
The confidentiality statement submitted to the Hellenic Data Protection Authority explains what personal data we collect and how and when it is collected, why we use it and under what conditions and for what purposes that information may be given to third parties.

If you have any queries about how your information is collected or used that is not answered in this confidentiality statement, please contact us at

What information we collect and how we use it
When you register to create an account, place an order or send a request, we collect specific personal information from you such as your name, your postal address, your phone numbers and your email address, etc.
We use that information to identify you as a customer, to process your order, to deliver the products, to manage payments, to update your profile on our files and your account with us. More specifically, we send you information by mail, email, sms or any other electronic media including social networks with details about products, events, special offers and services. We may also use this information to tailor the way in which we communicate with your so that you receive personalized communications.
From time to time we may also ask you for other information such as your size, your preferences when it comes to product categories, your age or any special dates such as your birthday or Name Day, which will be used to improve the services we offer you.
n addition, we may also collect statistical information about website visits, sales and other usage-related information which we may provide to third parties for specific purposes in each case. That statistical information does not include any information that could individually identify you.

We may also use your personal data for in-house marketing and demographic surveys along with non-personal data to analyze and monitor consumer profiles to constantly improve the products and services we offer and to understand what might be of interest to you or other customers.
We strive at all time to be law-abiding and comply with the requirements of the Hellenic Data Protection Authority and the applicable laws and regulations in order to ensure that your personal data is securely safeguarded and processed in a lawful, appropriate manner. Your data is held and controlled by AlphaB2b, 151, El Venizelou str. Menemeni, Thessaloniki Greece which is the data controller for the purposes for which the data is held. Please contact AlphaB2b if you require any information about your personal data by calling +30 2310755142.
Where users of the AlphaB2b webpage and e-shop provide their personal data they are deemed to have accepted the terms and conditions of use of that data in line with this policy. Webpage users are not obliged to provide personal data. Where users do not consent to their personal data being used in this way, they should refrain from filling out the relevant fields although this may prevent access to the service being requested (see the comments in the ‘Protecting personal data’ section).

User rights
We hold your personal data as long as you continue to be an active client. You have the right to request and obtain the following information at any time:
a) all personal data relevant to you,
b) the purposes for which the data is processed and any recipients, and
c) you can also request corrections to, renewals or deletion of the data held on file and also have the right to submit any objections about the data relevant to you.

You can amend or update your personal data by logging into the MY ACCOUNT webpage. If you want to delete your personal data or to stop receiving marketing communications from us, you can send an email to,

What are cookies and how are they used?
AlphaB2b uses cookies to identify users. Cookies are small text files stored on each user’s hard disk and do not access any document or file on the computer but are simply used to make it easier for the user to access specific services and for statistical reasons, to determine which areas and services on the website are useful or popular. They can also be used for marketing purposes. Users can adjust the server settings so that cookies cannot be received at all or only in specific cases. In that case, users may not be able to access these services.
Cookies are small pieces of information provided to your computer when you visit a website or an e-shop and they sometimes record information about how the website is being used. When you enter our website, our web server sends a cookie to your computer which allows us to identify it. By matching the cookie ID to your other information (such as when you log-in to the website) then we recognize that the information in the cookies relates to you.

We use cookies to improve your overall experience and the quality of services available via our website. This use includes monitoring the content of your shopping basket, remembering you when you return to the website, identifying how you surf the internet, including what you select, and also what website you used in order to visit our website.
If you continue to use our website we consider that you consent to the cookies settings and agree that you have understood the cookies policy we implement which explains how you can manage your cookie settings and preferences. You should know that restricting the use of cookies will affect your user experience and can prevent you from using part of our website

Other persons who could use your information
In some cases we may share your information with associated companies including other companies in the AlphaB2b Group, franchisees, licensees and selected service providers performing tasks on our behalf, and providing advertising or data management services.
We may also share your information with other companies that help market AlphaB2b’s products and services in order to provide you with better customer service. In all events, we will only provide those companies with the information needed to provide their services and will not allow that information to be used for other purposes. Information is used in accordance with the applicable legislation.

You should also be aware and you accept that in some cases we may disclose your personal information to third parties because legal requirements demand it, in order to comply with legal procedures, to reduce credit risk, to prevent and identify fraud, or to protect and defend AlphaB2b’s rights and assets.

Changes in the personal data protection statemen
We may update the personal data protection statement from time to time. The amendment privacy statement will be posted on our website.

Please check the website from time to time to learn about changes to this personal data protection statement.

Security statement
Unfortunately the transmission of information via the internet is not completely safe. Despite the fact that we may every effort to protect your personal data, we cannot guarantee the safety of the personal data you provide us with and any information transmitted is as your own responsibility.
Despite that we can and do use strict procedures and security features to prevent unauthorized access where that is possible.

By registering for our website users consent to their personal data being using by AlphaB2b S.A. as the party responsible for processing data using automated media by it or via any other persons appointed by

AlphaB2b to process data on its orders and on its behalf.
These terms and conditions of use and any amendments to them are governed by the laws of Greece. The local courts of Thessaloniki are competent to resolve any disputes which may arise under this agreement.
AlphaB2b is not liable for any damage or loss incurred because of your inability to respect and comply with the above terms and conditions of use.